Lowest Unit Charge window

Date(s): Sep/06/2024

Lowest Unit Charge window opens for the November 5, 2024 general election. See Item of Note II below for more details.

 

II. “Lowest Unit Charge” Periods for Political Advertisements: Legally qualified candidates purchasing broadcast time are entitled to the “lowest unit charge” for such ad time during the 45 days before a primary, caucus, or primary runoff election and during the 60 days before a general election. During these “lowest unit charge” periods, broadcast stations must make advertising time available to legally qualified candidates at no more than their “lowest unit charge” for the same class of advertisement (i.e., length of spot, risk of preemption, daypart). Stations should monitor primary, caucus, and general election dates in their states to ensure compliance with this requirement. Note that lowest unit charge window dates for individual states are not included in this calendar.

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