Published on:

By

As the Thanskgiving Day tryptophan finally wears off, it’s important not to forget that December 1 is a busy filing day for television and radio broadcasters alike. Below is a brief summary of the FCC’s December 1 filing deadlines, along with links to previous posts describing the filing requirements in more detail.

FCC Form 317 DTV Ancillary/Supplementary Services Report

As we reported last week, commercial television stations must electronically file by December 1 FCC Form 317, the Annual DTV Ancillary/Supplementary Services Report for Commercial Digital Television Stations, even if they have not received any income from ancillary or supplementary services.

FCC Form 323 Commercial Biennial Ownership Report

I wrote back in August that the FCC’s Media Bureau changed the commercial Form 323 filing deadline from November 1, 2011 to December 1, 2011. By December 1, all commercial radio, television, low power television and Class A television stations must electronically file their biennial ownership reports on FCC Form 323 and timely pay the required FCC filing fee.

FCC Form 323-E Non-Commercial Biennial Ownership Report

Noncommercial radio stations licensed to communities in Alabama, Connecticut, Georgia, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont and noncommercial television stations licensed to communities in Colorado, Minnesota, Montana, North Dakota, and South Dakota (other than sole proprietorships or partnerships composed entirely of natural persons) must electronically file by December 1 their biennial ownership reports on FCC Form 323-E, unless they have consolidated this filing date with that of other commonly owned stations licensed to communities in other states.

Annual EEO Public File Report

Station employment units that have five or more full-time employees and are comprised of radio and/or television stations licensed to communities in Alabama, Colorado, Connecticut, Georgia, Maine, Massachusetts, Minnesota, Montana, New Hampshire, North Dakota, Rhode Island, South Dakota, and Vermont must by December 1 place in their public inspection files (and post on their station website, if there is one), a report regarding station compliance with the FCC’s EEO Rule during the period December 1, 2010 through November 30, 2011.

Pre-filing License Renewal Announcements for Radio Stations

Full-power AM and FM radio broadcast stations licensed to communities in Arkansas, Louisiana and Mississippi must begin on December 1 to air their pre-filing license renewal announcements in accordance with the FCC’s regulations.

Post-filing License Renewal Announcements for Radio Stations

Full-power AM and FM radio broadcast stations licensed to communities in Alabama and Georgia must begin on December 1 to air their post-filing license renewal announcements in accordance with the FCC’s regulations. FM Translator stations must arrange for the required newspaper public notice of their license renewal application filing.

Renewal of Licenses for Radio Stations

Full-power AM and FM radio broadcast stations, as well as FM Translator stations, licensed to communities in Alabama and Georgia must electronically file their applications for renewal of license on FCC Form 303-S, along with their Equal Opportunity Employment Reports on FCC Form 396 by December 1, and timely pay their FCC filing fee.

December 1 represents an eventful filing day. Time for everyone to shrug off the Thanksgiving hangover and make sure your filings are prepared and filed on time.

Published on:

By

The Commission’s Implementation of the Twenty-First Century Communications and Video Accessibility Act of 2010 Initiates a Two-Year Deadline for Providers of Advanced Communications Services and Manufacturers of Equipment Used in Advanced Communications Services to Comply with Disabilities Access Requirements.

The Federal Communications Commission (the “Commission”) recently adopted a Report and Order (“R&O”) and Further Notice of Proposed Rulemaking (“FNPRM”) implementing Section 104 of the Twenty-First Century Communications and Video Accessibility Act of 2010 (the “CVAA”), codified as Sections 716, 717 and 718 of the Communications Act of 1934, as amended (the “Act”). The purpose of the CVAA is to “ensure that people with disabilities have access to the incredible and innovative communications technologies of the 21st century.”

Prior to the passage of the CVAA, and pursuant to Section 255 of the Act, the Commission imposed disabilities access requirements on manufacturers of telecommunications equipment (including answering machines, pagers and telephones) and providers of telecommunications services. In 2007, the Section 255 requirements were extended to providers of interconnected VoIP services and manufacturers of VoIP equipment. The CVAA expands the Commission’s regulatory authority to historically unregulated providers of advanced communications services (“ACS”) and manufacturers of equipment used for ACS (collectively the “Covered Entities”) and codifies the requirement as it applies to interconnected VoIP.

ACS includes interconnected VoIP, noninterconnected VoIP, electronic messaging service and interoperable video conferencing services, which are defined as:

  • Interconnected VoIP: a service that (1) enables real-time, two-way voice communications; (2) requires a broadband connection from the user’s location; (3) requires Internet protocol-compatible customer premises equipment (“CPE”); and (4) permits users generally to receive calls that originate on the public switched telephone network (“PSTN”) and to terminate calls to the PSTN.
  • Noninterconnected VoIP: a service that (i) enables real-time voice communications that originate from or terminate to the user’s location using Internet protocol or any successor protocol; and (ii) requires Internet protocol compatible customer premises equipment” and “does not include any service that is an interconnected VoIP service.
  • Electronic Messaging Service: “means a service that provides real-time or nearreal-time non-voice messages in text form between individuals over communications networks. This service does not include interactions that include only one individual (human to machine or machine to human communications).
  • Interoperable Video Conferencing Services: services that provide real-time video communications, including audio, between two or more users. This service does not include video mail. The Commission has sought additional comment, pursuant to the Further Notice of Proposed Rulemaking, regarding the definition and application of “interoperable”.

The Commission clarified that the regulations implemented pursuant to the CVAA “do not apply to any telecommunications and interconnected VoIP products and services offered as of October 7, 2010.” The R&O also indicates that any regulated equipment or service offered after October 7, 2010 may be governed by both Sections 255 and 716.

The CVAA established, among other things, a phased compliance timeline due to the financial and technical burdens associated with developing and implementing technological changes required by the CVAA. Covered Entities must comply with Sections 716 and 717 within one year of the effective date. Section 718 compliance must be achieved within two years of the effective date or no later than October 8, 2013. The CVAA also includes long-term reporting obligations, enforcement procedures, limitations on liability for violations and finite compliance deadlines. The Commission decided that the rules, as implemented, would not include any safe harbors or technical standards at this time. Finally, the Commission determined that when implementing the CVAA, its rules should include opportunities for waivers and self-executing exemptions.

Continue reading →

Published on:

By and

Pillsbury’s communications lawyers have published FCC Enforcement Monitor monthly since 1999 to inform our clients of notable FCC enforcement actions against FCC license holders and others. This month’s issue includes:

  • Cable Operator Subject to $25,000 Fine for EAS and Signal Leakage Violations
  • Late-filed Renewals Garner $26,000 Fine

Interfering Signal Leakage Proves Costly for Florida Cable Television Operator

The FCC issued a Notice of Apparent Liability for Forfeiture (“NAL”) to the operator of a Florida cable television system for multiple violations of the FCC’s rules. The NAL proposes a $25,000 forfeiture for the system based upon violation of the FCC’s cable signal leakage standards, failure to submit the required registration form to the FCC, and failure to maintain operational Emergency Alert System (“EAS”) equipment.

During a 2011 inspection of the system, agents from the Tampa Office of the FCC’s Enforcement Bureau discovered extensive signal leakage. In order to protect aeronautical frequencies from interference, Sections 76.605 and 76.611 of the FCC’s Rules establish a maximum cable signal leakage standard of 20 microvolts per meter (“µV/m”) for any point in the system and a maximum Cumulative Leak Index (“CLI”) of 64. Inspection of the cable system revealed twenty signal leaks, fourteen of which were over 100 µV/m, with the highest measuring 1,023 µV/m. In addition, the system’s CLI measured 64.88, exceeding the maximum permitted level of 64. The operator also acknowledged the system had not maintained cable leakage logs or performed routine maintenance as required by the FCC. The base forfeiture for these violations is $8,000.

The FCC also found two other violations. In 2010, FCC agents discovered the cable system had not filed its required registration statement with the FCC. In the 2011 inspection, the owner admitted the station had not submitted the required form, and, as of the date of the NAL, had still not filed the form. Section 76.1801 of the FCC’s Rules specifies a base forfeiture of $3,000 for failing to file required forms. Since the system had still not submitted the form more than a year after being instructed to do so, the FCC ordered an upward adjustment of the fine by $1,500.

Continue reading →

Published on:

By

By: Paul A. Cicelski

As I mentioned last week, the FCC has been creating an online reporting system for EAS Participants to use to report their results in connection with the first ever nationwide EAS test, which is set to take place on November 9, 2011. In addition, the FCC has been preparing a new EAS Handbook that is designed to be used during the nationwide EAS test in place of the old Handbook. The FCC has now completed both tasks and issued a Public Notice today announcing the activation of the online reporting system and the release of the Handbook. The reporting system and the Handbook can be accessed on the FCC’s Public Safety & Homeland Security Bureau’s EAS Nationwide Test Landing Page.

With respect to the reporting system, the FCC is asking that EAS Participants populate the database in advance of the test with items like station call letters, license identification numbers, geographic coordinates, EAS assignments (i.e., LP or NP status, etc.), EAS monitoring assignments, and the emergency contact representative of the EAS Participant. The FCC is also requesting that EAS Participants input immediate test results, (e.g., was the EAN received and was it passed on) on the day of the test. While the FCC is encouraging rapid online reporting of each Participant’s test results, it is mandatory that the information be submitted to the FCC within 45 days following the test (either online or on paper).

The FCC has created three separate forms which, together, request the following information:

  • Form 1: Prior to November 9, please provide background information on your facilities and equipment.
  • Form 2: On November 9, please provide information on whether you received the alert and whether you passed on the alert.
  • Form 3: Between November 10 and December 24, please provide more detailed information on the success or failure of the test. (Please note that there is a conflict in dates between the FCC’s form page on the website which indicates that the deadline is December 24, while the FCC’s Public Notice indicates that the deadline is December 27).

According to the FCC, the new EAS Handbook “provides EAS Participants with instructions for participating in the first nationwide test of the EAS, scheduled for November 9, 2011, at 2:00 p.m., Eastern Standard Time. A copy of the Handbook must be located at normal duty positions or EAS equipment locations where an operator is required to be on duty and must immediately be made available to staff responsible for participating in the test.” Importantly, the FCC specifically notes that the “handbook will supersede all other EAS Handbooks only during the operation of the Nationwide EAS Test on November 9, 2011.”

Don’t forget that a great deal of additional useful information on the national test can be found at the National Alliance of State Broadcasters Associations’ EAS Alert website and at the National Association of Broadcasters’ EAS National Test website. Both will greatly assist EAS Participants in successfully completing the national test.

Published on:

By

As reported previously, FEMA, along with the FCC and NOAA, will conduct the first nationwide Emergency Alert System (EAS) Test on November 9, at 2:00 p.m. Eastern. The EAS has never been tested on a national level. Needless to say, it is important for EAS Participants to educate the public in advance of the test so as to avoid panic when the test airs.

The FCC and FEMA have produced public service announcements (PSAs) to increase public awareness of the test. The National Association of Broadcasters recommends that all EAS Participants air one or more of these PSAs, starting at least a week prior to the test, and then increase the frequency of the PSAs as the November 9 deadline draws near. Video and audio PSAs that can be used to educate the public are located on the FCC’s National EAS Test website.

In addition, the National Alliance of State Broadcasters Associations and the NAB have put together very useful EAS websites here and here that can greatly assist EAS Participants in conducting the national test. The NAB has put together a checklist that provides tips to ensure that EAS equipment is ready for the test, and outlines specific actions EAS Participants should take before and after the test. Also, FEMA has put together a just released “EAS Best Practices Guide” that provides helpful information for improving the effectiveness of EAS going forward. On the day of the test, stations should follow the procedures set forth in the FCC’s soon-to-be-released new EAS Handbooks, and disregard prior versions of the Handbooks.

The FCC is currently in the process of completing an electronic EAS reporting system to allow EAS participants to electronically report on their experience in participating in the national test (what went right and what went wrong at their facility). As soon as it becomes available, the FCC is encouraging EAS Participants to log in and populate the system with as much “pre-fill” information as possible in advance of the test so as to facilitate the rapid submission of reports by EAS Participants once the test has concluded.

While EAS Participants are not required to submit their EAS test reports electronically, the FCC is encouraging electronic filing to provide the FCC with “real time results” from the test. As soon as practicable following the test, the FCC is urging EAS Participants to let the FCC know whether they (1) received the Emergency Action Notification and (2) if required to do so, were able to rebroadcast the test. Within 45 days following the test, all EAS Participants must provide a comprehensive and detailed diagnostic report to the FCC on the results of their participation in the test. This mandatory report can be filed either electronically or on paper.

Perhaps the most important action EAS Participants can take beyond educating the public (and hopefully state and local officials) in advance of the test, is to make sure that their EAS equipment is functioning properly and is actually attended by someone when the national test message is received on November 9. While the equipment is designed to automatically receive and retransmit test messages, nothing beats having someone there to monitor the process and ensure the test is relayed smoothly.

Stay tuned for further details on the test as they become available, including a discussion of the soon-to-be-operational FCC national test filing database and the not-yet-released EAS Handbooks to be used during the national test. Both should be made public any day now.

Published on:

By

Spoiler alert: Tomorrow I’ll be participating in a webinar (with Tom Larsen of Mediacom and Sarah Barry and Robin Flynn of SNL Kagan) to discuss and debate whether the FCC will adopt new retransmission consent rules and whether rules are needed at all. If you want to be surprised at my comments, don’t read this post!

The debate so far has been characterized by a lot of rhetoric. True facts, when they are presented, usually lack context. For example, it is true that broadcast signal carriage rates are rising fast. But the multichannel pay providers attribute those rising rates to “greed”. It’s a safe bet that the real reasons for rising retransmission fees are more complex than that. There are plenty of greedy people in all sectors of for-profit commerce, but few have the ability to raise rates at will. Market forces have a way of curbing irrational demands.

What we have is a debate about whether the government should adopt new regulations governing private transactions that take place in the very complicated television distribution marketplace. Lost in the debate is any meaningful description of what that marketplace looks like today and how it came to this point. Tomorrow I’ll describe the marketplace and explain why it is permitting retransmission rates to rise. I doubt I’ll change anyone’s mind about whether retransmission rates should rise. But I hope an explanation of the market forces that are causing them to rise will nudge the debate in a more constructive direction.

And now for the spoilers. Is retransmission consent reform needed? As an advocate for broadcasters, I surely think not. But my many years of experience in both broadcast and multichannel pay television (I haven’t always been a lawyer) tell me the same thing. Rising rates reflect market forces adjusting compensation to better reflect relative value. Rates won’t rise at the current pace forever, and if they manage to exceed the underlying value of broadcast carriage rights, the market will drive those rates back down. Consumers aren’t hurt by rising retransmission rates. They are hurt when prices they pay for services are greater than the underlying value of the service. I can make a persuasive case that rising retransmission consent rates will, given time, result in lower cable and satellite bills.

Will the FCC adopt new rules curbing the flexibility of broadcasters in retransmission consent negotiations? The buzz in Washington is that it won’t. I don’t think the FCC would impose new rules even if it had the legal authority to do so. Many at the FCC understand the complexities of the television distribution market, and they understand that meddling in one small part of that market will inevitably have unintended consequences, harming consumers and competition in ways that would outweigh any hoped for benefits from new regulations.

If you’re interested in knowing more on this topic but can’t join the webinar tomorrow, please drop me an email and I’ll send a copy of my slides.

Published on:

By

As we previously reported here and here, the Federal Emergency Management Agency (FEMA), along with the Federal Communications Commission (FCC) and the National Oceanic and Atmospheric Administration (NOAA), will conduct the first nationwide Emergency Alert System (EAS) Test on November 9, at 2:00 p.m. Eastern.

FEMA and the FCC have strongly urged EAS Participants to get advance word of the test out to the public in order to avoid an Orson Welles “War of the Worlds” type of panic when the national test is initiated. To that end, FEMA has produced a Public Service Announcement (PSA) that EAS Participants can use to forewarn the public of the national test. The FCC has indicated that it will soon be making scripts available on its website for EAS participants to use to warn the public.

An interesting issue that has arisen in connection with broadcasters and other EAS Participants using the PSAs is whether the spots require sponsorship identification under the FCC’s sponsorship identification rules. Even though it is reasonable to argue that no “money, service or other valuable consideration [will be] directly or indirectly paid, or promised to or charged or accepted” for airing the PSA, recent FCC sponsorship identification decisions involving Video News Releases have fined parties for using spots (unrelated to EAS) provided free of charge by third parties (in this case, FEMA).

Given the public service nature of the spot, and the fact that it is being provided by the Federal Government, it seems unlikely that the FCC will have an appetite for pursuing those who air the spot without adding sponsorship identification. However, in light of the FCC’s decisions finding fault with airing even a portion of a third party Video News Release without including sponsorship identification, those airing FEMA spots might want to consider adding sponsorship ID tags to them.

It is also important to remember that the FCC will be requiring EAS Participants to file reports on the results of the test, including whether, and from whom, parties received the alert message and whether they were able to rebroadcast the test message. The FCC is in the process of establishing an electronic filing system on its website to allow EAS Participants to file the reports in as close to real time as possible following the test. Although only paper filing of the reports is required under the FCC’s rules, the FCC is strongly encouraging parties to file electronically in order to allow FEMA and the FCC to review the results as quickly as possible. This will allow them to determine sooner rather than later if there are any problems with the EAS system that need to be addressed.

While the FCC has left open the question of whether it may take enforcement action against parties reporting problems in fulfilling their EAS obligations during the national test, it is clear is that the FCC will have little sympathy for parties who fail to actually participate in the test at all. Also, given that the FCC’s rules currently require weekly and monthly EAS tests, EAS Participants should ensure that their EAS equipment is operating in compliance with FCC rules now so that they have no unhappy surprises to report to the FCC following the national test.

More information regarding the details of the national test can be found on the FCC’s website here, and on FEMA’s website here. The national EAS test date is drawing near, and the time for resolving these preparatory questions is running out.

Published on:

By and

Pillsbury’s communications lawyers have published FCC Enforcement Monitor monthly since 1999 to inform our clients of notable FCC enforcement actions against FCC license holders and others. This month’s issue includes:

  • Low Power Broadcaster’s Defiance Results in $7,000 Upward Adjustment
  • Unauthorized Post-Sunset Operations Lead to $4,000 Fine for AM Station

Belligerence Costs a Florida Broadcaster an Additional $7,000

Pursuant to a recently issued Notice of Apparent Liability (“NAL”), a Florida low power FM broadcaster was penalized an additional $7,000 for refusing to power down its transmitter at the request of agents from the FCC’s Tampa Field Office. In June 2010, FCC field agents, following up on a complaint lodged by the Federal Aviation Administration regarding interference to its Air Traffic Control frequency at 133.75 MHz, employed direction-finding techniques to locate the source of the interference. The source turned out to be a low power FM station. When approached by the agents, a “representative of the station” repeatedly refused to power down the station even though the agents explained that the interference was an “ongoing safety hazard” and a “safety of life hazard.”

During a subsequent telephone conversation between the station owner and an agent, the owner refused to let his representative at the station power down the transmitter until the station engineer was present. The station owner arrived at the transmitter site 30 minutes later and allowed the agents to inspect the station. At the time of the inspection, agents discovered that the station was using a transmitter that was not certified by the FCC, a direct violation of Section 73.1660 of the FCC’s Rules. The base forfeiture for operating with unauthorized equipment is $5,000.

Two months after the site inspection, the Tampa Field Office issued a Letter of Inquiry. In its response, the licensee admitted that the noncompliant transmitter had been in use for approximately four months, up to and including the date of the site inspection. The response also indicated that the transmitter was replaced by a certified transmitter on July 9, 2010.

The FCC decided that the “particularly egregious” nature of the violation, and the station owner’s “deliberate disregard” of an air traffic safety issue, warranted an upward adjustment of $7,000 to the base fine. The NAL therefore assessed a $12,000 fine against the station.

Continue reading →

Published on:

By

Paul A. Cicelski

As I reported last month, my colleague Dick Zaragoza and I filed a Petition with the FCC asking for a further extension of the deadline for EAS Participants to implement the Common Alerting Protocol (CAP) standard for the Emergency Alert System (EAS).

We filed the Petition on behalf of representatives of all EAS Participants, which included the State Broadcasters Associations, representing all fifty States and the District of Columbia, the National Association of Broadcasters, the Broadcast Warning Working Group, the National Cable and Telecommunications Association, the American Cable Association, National Public Radio, the Association of Public Television Stations, and the Public Broadcasting Service. Today, the FCC released an Order agreeing with the need for an extension and changing the CAP deadline from September 30, 2011 to June 30, 2012.

The extension means that the thousands of EAS Participants across the country now have additional time to acquire and install the equipment needed to become CAP-compliant. In its Order, the FCC agreed with the arguments made in the Petition by the broadcast and cable industries that a later deadline was necessary in light of the regulatory uncertainty that remains regarding what is necessary for CAP compliance, particularly because the FCC’s EAS Third Further Notice of Proposed Rulemaking (released in May and which we reported on here) will undoubtedly lead to significant EAS rule changes that could alter the requirements for EAS Participants in a way that would impact the manner in which they will go about buying, installing, testing and operating new CAP-compliant EAS equipment. In short, the extension will enable EAS Participants to review and adapt to the final rules adopted or altered in the EAS proceeding.

According to the FCC’s Order, the extension is warranted because “until the Commission has completed its rulemaking process, it cannot meaningfully impose a deadline by which EAS Participants must be able to receive CAP-formatted alerts.” The Commission further stated that no one “can comply with section 11.56 yet, because the Commission has not finalized all the key technical specifics necessary for receiving CAP-formatted alerts” and that it is “unlikely that the Commission can address all of the issues raised in the Third FNPRM and ensure that the corresponding Part 11 rule amendments are adopted and effective prior to the current September 30, 2011 deadline.” Primarily for these reasons, the FCC extended the deadline to allow “adequate time to evaluate the impact of any changes to Part 11 before being required to comply with regulations the full impact of which cannot yet be known.”

On another positive note, the Commission’s extension of the CAP-compliance deadline may allow the first-ever National EAS Test scheduled by FEMA and the FCC (set for November 9, 2011) to run more smoothly. The hope is that, as argued in the Petition, the extension of the CAP-compliance deadline until June of next year will allow participants in the scheduled November 9, 2011 National EAS test to focus on the success of that test instead of being concerned with the functioning of newly-installed EAS equipment. For those interested in more background on the National EAS test, we previously reported on it here and here). With this most recent extension of the EAS CAP deadline, we hope we will be able to later report that the national test went smoothly.

Published on:

By

Yesterday, the reinstatement of the FCC’s “video description” rules finally became official with their publication in the Federal Register. It has been a long time coming, given that the rules were originally created by the FCC in 2000. In short, the reinstated rules require large-market broadcast affiliates of the top four national networks, and cable/satellite systems (MVPDs) with a large number of subscribers, to provide programming with video descriptions to their viewers.

“Video description” is defined by the FCC as the “insertion of audio narrated descriptions of a television program’s key visual elements into natural pauses in the program’s dialogue with the goal of making video programming more accessible to individuals who are blind or visually impaired.” The FCC’s original adoption of the rules in 2000 was challenged by the Motion Picture Association of America, among others, in the United States Court of Appeals for the District of Columbia Circuit. In its 2002 decision, the Court vacated the FCC’s rules, holding that the FCC had “insufficient authority” to enact such rules.

In a very slow but deliberate response to the Court’s decision, Congress gave the FCC explicit authority to adopt video description rules in the Twenty-First Century Communications and Video Accessibility Act of 2010 (TCCVAA), which became law in October of 2010. As we reported previously here, the TCCVAA mandated that the FCC take a number of steps to ensure that new communications technologies are accessible to individuals with vision or hearing impairment, including reinstating the video description rules that had been vacated by the D.C. Circuit.

As required by Congress, the FCC issued an Order late last month announcing the reinstatement of its video description rules. According to the FCC, the most important aspects of its reinstated rules are:

  • Full-power affiliates of the ABC, CBS, NBC and Fox networks located in the top 25 television markets must provide 50 hours of video-described prime time and/or children’s programming each quarter;
  • MVPDs that operate systems with 50,000 or more subscribers must provide 50 hours of video-described prime time and/or children’s programming each quarter on each of the top five non-broadcast networks that they carry; and
  • All broadcast stations affiliated with any network (including non-commercial stations) and all MVPD systems must pass through video descriptions contained in programming that they distribute as long as they have the technical capability to do so. “Technical capability” means having all the necessary equipment except for items that would be of minimal cost.

The TCCVAA also requires the FCC to eventually expand the broadcast requirement to the 60 largest markets, and the Commission has designated July 1, 2015 as the date when ABC, CBS, NBC and Fox affiliates in markets 26-60 (based on the Nielsen market rankings as of January 1, 2015) will be required to provide video description on 50 hours of prime time and/or children’s programming each quarter.

While the video description rules will technically become effective on October 8, 2011, the FCC indicates that broadcast stations and MVPDs will not be required to begin full compliance with the rules until July 1, 2012. Even though July 2012 sounds like the distant future now, broadcasters and MVPDs should acquaint themselves with the new rules as soon as possible. The FCC’s Order reinstates dozens of rule provisions, some of which are highly technical and will require significant effort on the part of broadcasters and MVPDs to ensure that they can comply in time or obtain waivers where necessary.