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At the end of every quarter, TV stations across the land must electronically file with the FCC a Form 398–The Children’s Television Programming Report. However, stations attempting to do that filing for the first quarter of 2013 are discovering that the FCC’s online filing system for those forms ends with the fourth quarter of 2012. As a result, it is preventing many TV stations from preparing their electronic report for the first quarter of 2013, rejecting all efforts to select “First Quarter 2013” as the report to be filed.

At first, it appeared that the FCC had bought into the “Mayan Prophecy” that the world was ending in December 2012, marking the end of the Mayan (and perhaps the FCC’s) calendar. And, had the world actually ended in 2012, filing a Form 398 covering the first quarter of 2013 would have indeed ranked low on most broadcasters’ “to do” lists. However, with 2013 well under way, TV stations are now flummoxed as to how to get the FCC’s electronic filing system to allow the preparation and filing of a first quarter 2013 kidvid report.

Fortunately, there is an answer, but it requires a little background. We reported in a 2010 KidVid Advisory that the FCC had suddenly begun requiring stations to enter their FCC Registration Number and password as the final step before permitting a Form 398 to be filed. As it turned out, this was apparently the first step in creating a new FCC Form 398 filing system.

In July 2012, the FCC released what it termed an “alternate” link for accessing the Form 398 filing system and updated its user manual to indicate that the web address for filing the form is the alternate link. However, the FCC’s main Children’s Television Programming page on the Internet continues to show that the original link is the one to use for filing a Form 398, and until this quarter, that original link has continued to work correctly. Of course, most TV stations just have the original link bookmarked, and have no reason to visit the FCC’s website/user manual to see if the filing procedures have been changed. Adding to the confusion is the fact that following the original link does not generate a warning or error message, but takes you to the same filing page stations have been using for years. It is only when a station tries to create a report for first quarter 2013 that a problem arises.

As a result, the “alternate” link is not just an alternate any more, and must be used to file all post-2012 kidvid reports. So, from here on out, use this link for filing your kidvid reports: http://licensing.fcc.gov/KidVidNew/public/filing/submit_login.faces

Note also that, at the new link, you will have to provide your call sign, Facility ID, FCC Registration Number and Password to even be able to log into the system. This is all information you previously needed to file a Form 398, but you supplied it at the end of the filing process. Now, you can’t even get started without it. For TV stations that have been banging their heads against the wall trying to figure out why they can’t prepare, much less file, their Form 398, using the alternate link should solve that problem. It may be a small problem compared to the end of the world, but then the Mayans never had to deal with online filing.

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Late this afternoon, the FCC released a short Report and Order allowing a limited set of television stations to forego uploading a portion of their paper public inspection files to the FCC’s online system by the upcoming Monday, February 4 deadline.

As we previously reported, under FCC rules adopted last year, all full power and Class A television stations had to begin using an online public inspection file hosted on the FCC’s website beginning August 2, 2012. In order to comply with the new rules, stations have been required to make sure that all public inspection file documents created beginning on August 2, 2012 have been promptly uploaded to the FCC’s online database, except for emails and letters from the public and the political files for stations not affiliated with the ABC, CBS, NBC and Fox networks in the top 50 markets. Documents that were already in stations’ public inspection files prior to August 2, 2012 must be uploaded to the new online public file by Monday’s deadline.

Under the FCC’s public file rule, some categories of documents must remain in the public file until final action has been taken on the station’s next license renewal application. Most notable among these documents are all of the station’s quarterly filings, such as Quarterly Issues/Programs Lists, Children’s Television Programming Reports on Form 398, Certifications of Compliance with Commercial Limits in Children’s Programming, and Certifications of Continuing Class A Eligibility. Where action on a station’s license renewal application is delayed, many years’ worth of documents can pile up in the station’s public inspection file waiting for the license renewal grant.

One station in this situation petitioned the FCC to allow it to continue to retain the Quarterly Issues/Programs Lists covering quarters prior to the start of its current eight year license term at the station’s main studio, rather than having to upload the voluminous documents to the online public file. The FCC today granted this request and provided the same relief to all other “similarly situated” stations.

Specifically, a station can forego uploading its “prior term” Quarterly Issues/Programs Lists to the FCC’s website if (1) the station’s license renewal application was not challenged; (2) action on the station’s license renewal application is delayed for an enforcement reason other than one relating to issue-responsive programming and the related recordkeeping requirements; and (3) the station retains the prior term Quarterly Issues/Programs Lists at the station’s main studio public file until final action on the station’s license renewal application. The station must still upload the Quarterly Issues/Programs Lists for its current license term to the online public file.

The FCC stated that this relief was warranted in part because of the burden of uploading these documents. The FCC also cited its policy that stations with a pending license renewal application must still file their next license renewal application when normally due. The FCC felt that the online availability of a station’s Quarterly Issues/ Programs Lists from the prior license term could confuse the public regarding what they should review and comment on with regard to the station’s performance during the current license term.

What is odd, however, is that this rationale applies equally to other quarterly filings mentioned above that the FCC is still requiring be uploaded to the online public file. As a result, stations should keep in mind that the Order is very limited in scope, and the amount of materials subject to the uploading exemption is only a portion of the documents relating to the prior license term.

Still, to the extent the FCC has provided at least some relief with regard to uploading Quarterly Issues/Programs Lists, stations with a license renewal application from their preceding eight year license term still pending should take the time to determine whether they qualify for this relief.

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Today, December 13, 2012, is the effective date of the FCC’s rules implementing the Commercial Advertisement Loudness Mitigation (CALM) Act. As a result, all commercial broadcast television stations and multichannel video program providers (“MVPDs”) must have by today either sought a waiver or installed equipment and undertaken procedures to comply with the Advanced Television Systems Committee (ATSC) A/85: “ATSC Recommended Practice: Techniques for Establishing and Maintaining Audio Loudness for Digital Television,” also known as the RP.

For locally inserted commercials, stations must install and maintain equipment and software that measures the loudness of the content and ensures that the dialnorm metadata value matches the loudness of the content when encoding audio for transmission (try saying that three times fast!). For commercials already embedded in the programming, stations must be able to pass through that CALM-compliant programming without adverse changes.

As long as that benign pass-through is accomplished, stations can rely on appropriate certifications from program suppliers to demonstrate compliance with respect to embedded commercials. If a program supplier does not provide the certification, “large” television stations and “large” and “very large” MVPDs (as defined by the FCC) must conduct annual spot checks of the programming. The first spot checks must be completed one year from today, by December 13, 2013. Details on these compliance requirements can be found in Paul Cicelski’s post on the CALM Act earlier this year. We will also shortly be posting a Pillsbury Advisory on ensuring continuing CALM Act compliance.

As noted above, the FCC created a waiver procedure for stations and MVPDs where compliance would be financially burdensome, allowing them up to a year of additional time to come into compliance. Waiver requests were originally due back in October, but the FCC announced two days ago that it would accept waiver applications from small television stations filed through today. “Small” television stations, that is, those with less than $14 million in revenues in 2011 or that are in markets 150 to 210, were not required to submit highly detailed financial data with their waiver requests, and the FCC indicated that waiver requests would be deemed granted upon filing unless the FCC later advises the applicant otherwise.

In response, more than 125 waiver requests were filed. Earlier this week, the FCC granted two of them, including one from a television station in the midst of a studio move that will include installation of upgraded equipment for CALM Act compliance. Stations that do not have a waiver request on file with the FCC by today need to have the equipment and procedures in place to ensure they are operating in compliance with the CALM Act. That means that stressed television viewers will be having a calmer holiday season, while station and MVPD engineers and managers stress out trying to remain CALM.

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Resolving a conundrum faced by every business that has entered the world of consumer texting, the FCC has ruled that businesses are not violating the federal Telephone Consumer Protection Act (“TCPA”) by sending a confirmation text to consumers who have just opted out of receiving further texts. However, the FCC did impose limitations on the content of such confirmation texts to ensure compliance with the TCPA. The threshold requirement is that the purpose of the reply text be solely to confirm to the consumer that the opt-out request has been received and will be acted on. The FCC then enumerated several additional requirements that businesses must observe when sending confirmation texts to avoid violating the TCPA. For those affected, which is pretty much every business that uses texts to communicate with the public, we have released a Client Alert on the subject.

To many, sending a confirmation text to a consumer who has previously opted in to receiving a company’s text messages would appear to be nothing more than good customer service and an extension of the common practice of sending a confirmatory email message when a consumer has chosen to unsubscribe from an email list. Indeed, many wireless carriers and mobile marketing and retail trade associations have adopted codes of conduct for mobile marketers that include sending confirmation texts to consumers opting out of future text messages.

However, the TCPA, among other things, makes it illegal to make a non-emergency “call” to a mobile telephone using an automatic telephone dialing system or recorded voice without the prior express consent of the recipient. The FCC’s rules and a decision in the U.S. Court of Appeals for the Ninth Circuit define a “call” as including text messages. As a result, many businesses have had class action lawsuits filed against them by consumers arguing that, once they send a text message opting out of receiving future texts, their prior consent has been revoked, and the business violates the TCPA by sending ANY further texts, even in reply to the consumer’s opt-out text.

Seeking to avoid facing such lawsuits and the potential for conflicting decisions from different courts, businesses sought the FCC’s intervention. After reviewing the issue, the FCC rejected the fundamental argument raised by the class action suits, noting that the FCC has never received a single complaint from a consumer about receiving a confirmatory text message. The FCC did note, however, that it had received complaints from consumers about not receiving a confirmation of their opt-out request. The Commission therefore held that when consumers consent to receiving text messages from a business, that consent includes their consent to receiving a text message confirming any later decision to opt out of receiving further text messages.

To avoid creating a loophole in the TCPA that might be exploited by a business, the FCC proceeded to set limits on confirmation texts designed to ensure that they are not really marketing messages disguised as confirmation texts. First and foremost, the implied permission to send a confirmation text message only applies where the consumer has consented to receiving the company’s text messages in the first place. Next, the confirmation text message must be sent within five minutes of receiving the consumer’s opt-out request, or the company will have to prove that a longer period of time to respond was reasonable in the circumstances. Finally, the text of the message must be truly confirmatory of the opt-out and not contain additional marketing or an effort to dissuade the consumer from opting out of future texts. You can read more about the FCC’s decision and these specific requirements in the firm’s Client Alert.

By providing clarity on the relationship between confirmation texts and the TCPA, the FCC’s ruling provides marketers and other businesses with some welcome protection from class action TCPA suits. In an accompanying statement, Commissioner Ajit Pai stated that “Hopefully, by making clear that the Act does not prohibit confirmation texts, we will end the litigation that has punished some companies for doing the right thing, as well as the threat of litigation that has deterred others from adopting a sound marketing practice.” Businesses just need to make sure they comply with the FCC’s stated requirements for confirmation texts to avail themselves of these protections.

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The next Children’s Television Programming Report must be filed with the FCC and placed in stations’ public inspection files by January 10, 2013, reflecting programming aired during the months of October, November, and December 2012.

Statutory and Regulatory Requirements
As a result of the Children’s Television Act of 1990 (“Act”) and the FCC rules adopted under the Act, full power and Class A television stations are required, among other things, to: (1) limit the amount of commercial matter aired during programs originally produced and broadcast for an audience of children 12 years of age and younger, and (2) air programming responsive to the educational and informational needs of children 16 years of age and younger.

These two obligations, in turn, require broadcasters to comply with two paperwork requirements. Specifically, stations must: (1) place in their online public inspection file one of four prescribed types of documentation demonstrating compliance with the commercial limits in children’s television, and (2) complete FCC Form 398, which requests information regarding the educational and informational programming the station has aired for children 16 years of age and younger. Form 398 must be filed electronically with the FCC. The FCC automatically places the electronically filed Form 398 filings into the respective station’s online public inspection file. However, each station should confirm that this has occurred to ensure that its online public inspection file is complete. The base forfeiture for noncompliance with the requirements of the FCC’s Children’s Television Programming Rule is $10,000.

Noncommercial Educational Television Stations
Because noncommercial educational television stations are precluded from airing commercials, the commercial limitation rules do not apply to such stations. Accordingly, noncommercial television stations have no obligation to place commercial limits documentation in their public inspection files. Similarly, though noncommercial stations are required to air programming responsive to the educational and informational needs of children 16 years of age and younger, they do not need to complete FCC Form 398. They must, however, maintain records of their own in the event their performance is challenged at license renewal time. In the face of such a challenge, a noncommercial station will be required to have documentation readily available that demonstrates its efforts to meet the needs of children.

A PDF version of this entire article can be found at 2012 Fourth Quarter Children’s Television Programming Documentation.

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The privacy practices of mobile applications (“Apps”) have been under scrutiny from a wide variety of domestic and foreign regulatory authorities of late. Most recently, California Attorney General Kamala D. Harris issued a press release regarding a new enforcement effort aimed at bringing mobile Apps into compliance with California’s Online Privacy Protection Act (“CalOPPA” or “Act”).

CalOPPA applies to any online service that collects personally identifiable information through the Internet about a California resident who uses or visits the online service. In other words — the Act appears to apply to the entire world wide web. And now that includes any mobile App that uses the Internet to collect personally identifiable information.
On October 30, 2012, the California Attorney General sent a series of letters to mobile App operators reminding them that CalOPPA requires that they conspicuously post a privacy policy that complies with specified requirements. She stressed that the privacy policy must be “reasonably accessible … for consumers of the online service.”

The Attorney General did not dictate how Apps could comply with the posting requirement. However, she did state that having a website with the applicable privacy policy conspicuously posted may be adequate, but only if a link to that website is “reasonably accessible” to the user within the App. She also warned that, under California’s unfair competition law, violations of CalOPPA may result in penalties of up to $2,500 for each violation. In the context of a mobile App, each copy of the unlawful App downloaded by California consumers would constitute a separate violation.

The California Attorney General’s action is another step towards requiring mobile Apps to provide consumers with the same sorts of privacy protections as they have come to expect when surfing the Web at home or work. What industry and regulators continue to struggle with is doing so in the unique environment of mobile devices.
Click here for a copy of California Attorney General Kamala D. Harris’ press release and a sample non-compliance letter.

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On Thursday, the much anticipated Online Public Inspection File for television stations launched more or less successfully. To complete the task in the short time given them, the FCC staff put forth an Olympic effect, and while they were subject to some point deductions for a few stumbles in the regulatory gymnastics involved, they largely “stuck the dismount” as the system went live.

To its credit, the FCC clearly listened to the many voicemails and emails sent to FCC staff, as well as the comments and questions raised during the FCC’s online demonstrations prior to launch. Some potentially nasty pitfalls for stations were ironed out via the FAQs, and the system will hopefully continue to be refined in the weeks and months ahead.

In the meantime, here is what stations need to do now that the system is operational:

1. Be sure you can log in. The FCC’s staff reports that there were a considerable number of stations that had lost or forgotten their FRN (Federal Registration Number) and password or otherwise had trouble with the log in process. The FRN has become an all-access pass to a station’s records with the FCC and anyone who has it can file applications on the station’s behalf in any number of FCC filing systems. The potential for mischief that the FRN and password presents is worthy of another blog post, but for now, know that stations that have used multiple FRNs and passwords may find it hard to get access to their online public inspection files and need the staff’s assistance in straightening the problem out.

2. Input your station address. On the Authorizations page and again on the Letters and Emails From the Public page, stations need to fill in the station’s main studio address, telephone number and email contact information. Stations should also verify that their closed captioning contact is listed correctly.

3. Cross-reference the online public file on the station’s home page. Stations that have websites must include a link on their home page to their online public inspection file and provide the public with contact information for a station employee that can assist the disabled in accessing the public file.

4. Remove out of date documents automatically uploaded by the FCC. Since the FCC simply linked its CDBS public view to the new online public files, there may be numerous items that can safely be discarded as no longer relevant. The FCC did not do this automatically because the retention periods for the various categories of documents that seem straightforward at first blush actually vary considerably depending on a station’s individual circumstances. The FCC has given stations enough rope to hang themselves here, so care should be taken before documents are removed. Nevertheless, for most stations, a lot of material is being put out there that need not be.

5. Check the station’s Section 73.1212(e) and BCRA (Bipartisan Campaign Reform Act) folders. Chances are good that confusion has surrounded your station’s 73.1212(e) folder for years, with the result that many stations’ Section 73.1212(e) folders are empty. Section 73.1212(e) is the rule requiring stations to maintain a list of the executive officers of organizations that buy time to discuss political matters or controversial issues of public importance, and to place that list in the public inspection file. Most stations have treated these types of spots no differently than they do spots purchased by candidates for elective office. As a result, often when we visit a station’s public file, we find neatly labeled folders for each candidate and each issue in the same section of the file cabinet and an empty folder labeled “Section 73.1212(e) Sponsorship Identification” at the very end of the drawer. When BCRA was implemented (requiring stations to maintain more detailed information about third-party political and issue ad buys involving controversial national issues), stations simply labeled more folders and added the BCRA materials to the political file right next to the materials on candidate ads. In addition, many stations found it difficult to distinguish between controversial national issues versus controversial state or local issues, and simply collected and maintained the same disclosure information for all ads that seemed “political” in nature, even if placing that information in the file was not actually required.

Technically (and here’s where we separate the real communications lawyers from people who have interesting lives), the paperwork kept for non-BCRA issue ads was never part of a station’s “political file”, and the BCRA paperwork, which is nowhere mentioned in either the FCC’s political or public file rules, is part of the political file. This distinction could have meant that stations that are not network affiliates located in the Top 50 markets would have been exempt from uploading candidate and BCRA paperwork until July 2014, but would still have to upload state and local issue ad paperwork immediately. Fortunately, the FCC appears to have sidestepped this problem by including in its FAQs a statement acknowledging that, because many stations simply lump all these “political” documents together, they can treat them all as part of the “political file” and only start uploading them in July 2014 (unless they are a Big 4 network affiliate in a Top 50 market).

6. Decide when to start uploading the station’s pre-August 2 documents. The FCC is giving stations six months to upload their required pre-August 2 documents to the website. While the original Report and Order only gave stations five months from the rule’s effective date to get this done, which would make final compliance due over the New Year’s holiday, the FCC through its FAQs and its staff’s advice is granting stations until February 2, 2013 to finish the upload process. Given the continuous “Recent Station History” feed on the FCC’s website notifying the public of the most recent filings, however, stations might want to time their uploading activities to times when other filings are also taking place (i.e, October 1 EEO Public File Reports or October 10 Quarterly Issues/Programs Lists). That way, their recently filed documents are likely to be moved off the front page more quickly.

7. Stations airing pre- or post-filing license renewal announcements must update the language of the spots, while understanding that the public might not appreciate the change. The FCC has now updated the language of the pre- and post-filing license renewal announcements so that, on the one hand, it directs the public to find the station’s license renewal application at www.fcc.gov, but, on the other hand, tells the public to come to the station’s main studio or to the FCC to learn more about the license renewal process. The problem is that stations which filed their license renewal applications on June 1 or August 1 have been telling their viewing public for months that their applications are available at the main studio. This may lead to some disgruntled visitors to the studio, and stations will also need to think about exactly what they can offer members of the public that show up in their lobbies asking for “further information concerning the FCC’s broadcast license renewal process.” As a matter of good public relations, stations going through license renewal may want to consider keeping a hard copy of their license renewal application and the FCC’s “The Public and Broadcasting” publication available to pacify members of the public who trek to their stations in response to the public notices. Of course, stations that have not transitioned all of the required elements of the public file into the FCC’s system must still make the public file available upon request in the traditional manner, and stations will always have to make letters and emails from the public available at the studio even after the transition has ended.

Finally, broadcasters have long noted that visitors to the public file are few and far between. As a result, it has been all too easy for stations to become rusty on the procedures for making the file immediately available to the public, despite the many fines that have been assessed by the FCC for failure to do so. It is likely that visits will become even less frequent now that much of the file will be available online. However, stations must continue to prepare their staffs to receive the public and respond to questions about what is at the station and what is online. The upcoming months will likely be a learning process for all.

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Late this afternoon, the United States Court of Appeals for the District of Columbia Circuit denied the Stay requested by the National Association of Broadcasters that would have prevented the FCC’s new online Public Inspection File posting requirement from becoming effective. As a result, television broadcast stations must be prepared to comply with this new requirement effective on August 2, 2012.

As we have previously reported here, the FCC has moved with great speed to create a new filing system to house television stations’ online Public Inspection Files. Until now, broadcasters have had only a brief glimpse of the system they must begin using in less than one week.

This afternoon, the FCC announced that it will hold two public online “screensharing” sessions that will “provide high resolution views of the application screens and cover the material presented during the July 17, 2012 demonstration.”

The sessions will occur at 9:00 am on Monday and 4:00 pm on Tuesday. Those interested in viewing the demonstrations must visit the FCC’s site in advance and join the teleconference prior to its scheduled start time. While the online demonstration will provide the visuals, the audio portion will be done via the teleconference.

We have prepared an Advisory for clients to help them understand which specific items must be uploaded and what steps they should take to make a successful transition to the online Public Inspection File. The next week promises to be chaotic for TV broadcasters, but we hope the Advisory will help alleviate some of the regulatory pain.

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By Lauren Lynch Flick and Paul A. Cicelski

As promised, yesterday morning the FCC conducted a public demonstration and webcast of the interface it has developed to host the online public inspection files for television broadcast stations. As we noted last week, the database is being developed in connection with the FCC’s recent Order requiring television broadcast stations to post their public inspection files online in a central, Commission-hosted database. These rules go into effect August 2, 2012. An archived version of the FCC’s webcast can be found here.

FCC Media Bureau Chief Bill Lake opened the demonstration by emphasizing that the FCC is focused on making it easier for broadcasters to use the system and for the public to access it than has been the case with the FCC’s legacy databases and paper-based public files. Greg Elin, the FCC’s Chief Data Officer, echoed Lake’s comments and demonstrated how the new interface brings together in one place items that have historically been stored in different locations on the FCC’s website, such as having the station’s contour map from the engineering database and its current authorization accessible from the main page for the station. The new system also replaces FCC Form numbers and abbreviations with plain English and will permit stations to upload documents in most major formats to make it more “user-friendly.” Elin also said that the FCC plans to use dedicated hardware for broadcasters to use to upload items so that surges in interest on the public side will not prevent broadcasters from managing their online file pages.

The FCC has been working on such issues for some time in connection with a planned Consolidated Licensing System (CLS) which it has demonstrated on a number of occasions over the past few years. The CLS is intended to consolidate and replace the FCC’s legacy filing databases, providing uniformity in electronic filing across all of the different Bureaus and types of authorizations. Media Bureau licensees are slated to be the first to use the new system when it’s ready. It appears that the FCC has integrated the public file interface with that on-going work, providing a uniform “look and feel” between the public file interface and what might ultimately become the sole online filing location on the Commission’s website.

It remains to be seen after watching the presentation the extent to which the interface will be ready to go by the FCC’s August 2 deadline. Lake and Elin each indicated that they expected that the interface would “evolve” over time as experience with its use is gained. Moreover, Elin stated that, while most issues for the August 2 launch have been ironed out for Mozilla and Firefox users, a number of applications associated with the interface do not yet function properly with Internet Explorer. It also appears that, although the database will be connected real-time to the FCC’s current Consolidated Database System (CDBS) allowing applications that are filed to be instantaneously included in the new database, the ability to effectively “search” the new database is still a way off. Finally, it was not clear how stations will be able to both (i) allow multiple employees, engineers and counsel to access the station’s page to upload and police the contents of the public file and (ii) monitor those various agents that might act on its behalf, especially if online electronic filing of applications is integrated with this interface.

Regarding the political file, which network affiliates in the top-50 markets must begin populating with newly created political documents beginning August 2, Elgin said that the FCC intends to establish a series of files and sub-files for stations to use based on data imported from the Federal Election Commission’s website. Specifically, the FCC’s database will include separate files for federal, state, and local election ad buys. Under those, FCC proposes to include sub-folders, such as one for each Congressional district, then further sub-folders for each candidate as well as for non-candidate specific issue ads. Stations will be given tools that will allow them to retain some flexibility when designing their individual online political files, but how much customization the new database will allow remains to be seen. The FCC will support file-sharing programs that can allow multiple employees at a station to upload information about ad buys, but stations will still have to address the issues regarding user identification noted above.

Given the FCC’s efforts to make the interface useable in a variety of ways, TV stations would benefit from the opportunity to test the system, to see which file formats work best for them, to learn and implement file sharing programs, and to set up internal controls for employee access to the station’s page. Unfortunately, while Elgin did indicate that the system would be up and running by August 2, he was unable to provide a date specific regarding when the database will be available for such testing. Remembering the difficulties encountered with the roll out of the new commercial ownership report, early testing will likely be key to the success of the new database.

Historically, each time the FCC has introduced an electronic filing form to replace a paper-based form, it has allowed broadcasters a significant transition time period to acclimate to the new form. Clearly, such a timeframe has not been contemplated here so far. Therefore, at a minimum, it would be appropriate if the FCC withheld all public inspection file enforcement activity against television stations until such a time as it is certain that the new interface is functioning smoothly and broadcasters have had an opportunity to familiarize themselves with the new system.

Of course, there is the issue of the NAB’s pending emergency request with the D.C. Circuit Court of Appeals to stay the August 2 effective date of the rules, which could have the same effect. Check back frequently for updates as there is sure to be plenty of additional news prior to August 2.

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The FCC has announced that the preliminary television channel sharing rules in the FCC’s Report and Order in the Innovation in Broadcast Television Bands proceeding will become effective on June 22, 2012. The rules establish the basic framework by which two or more full-power/Class A television stations can voluntarily choose to share a single 6 MHz channel. Channel sharing is integral to clearing the television broadcast spectrum so that the FCC can auction it for wireless broadband as called for in the National Broadband Plan. The rules follow the signing of the “Middle Class Tax Relief and Job Creation Act of 2012”, which we discussed in detail in a previous post. Also called the “Spectrum Act,” that law gives the FCC authority to conduct incentive auctions to encourage television broadcasters to get out of the business or find new business models that rely on less spectrum, such as doubling up with another station on a single 6 MHz channel.

The FCC’s new rules allow a station to tender its existing 6 MHz channel to the FCC, making it available for the “reverse” or “incentive” spectrum auction. The tendering station can set a reserve price below which it won’t sell. To encourage more stations to participate in the auction, the FCC is also permitting stations, in advance of the auction, to agree to share a single 6 MHz channel after the auction. In this scenario, one of the two stations would tender its channel into the auction, and both stations would share the proceeds and operate on the remaining 6 MHz channel after the auction. The FCC’s Order makes clear that channel sharing arrangements will be voluntary, and that stations will be “given flexibility” to control some of the key parameters under which they will combine their operations on a single channel, including allocation of auction proceeds among the parties.

Each station sharing a 6 MHz channel will be required to retain enough capacity to transmit one standard definition stream, which must be free of charge to viewers. Each will have its own separate license and call sign, and each will be subject to all of the Commission’s rules, including all technical rules and programming requirements. Stations that agree to share a channel will retain their current cable carriage rights. Commercial and noncommercial full-power and Class A TV stations are permitted to participate in the incentive auction and enter into channel sharing agreements, but low power TV and TV translator stations are not.

Many more details will have to be resolved prior to the incentive auction. We recently discussed the procedural uncertainties surrounding the auction in a detailed and comprehensive interview conducted by Harry Jessell of TVNewsCheck. The transcript of the interview can be found here. At bottom, we concluded that the largest obstacle facing the FCC will be designing the auction so that a sufficient number of broadcasters find it attractive to participate.

The FCC invited us and other industry experts to participate in a Channel Sharing Workshop earlier this week. In the meantime, other Pillsbury attorneys have been actively helping stations assess the risks and opportunities of the incentive auctions, including spectrum valuation and strategies for the forward and reverse auctions and spectrum repacking. Many of the issues raised at the FCC’s Channel Sharing Workshop dealt with the intricacies of the arrangements broadcasters will have to craft to govern their relationship with a channel sharing partner. These ranged from how multiple channel “residents” will manage capital investments in facilities upgrades, to what might happen if one licensee on a shared channel goes bankrupt, sells, or turns in its license. A recording of the Workshop can be accessed here.

The FCC acknowledged that much work lies ahead of it. To that end, the FCC announced at the Workshop that the first of a series of Notice of Proposed Rulemakings concerning issues raised during the Workshop will be released in the Fall. The FCC did not predict a timeframe for completing the auction design process and establishing service rules.

As these and other issues take the fore, television broadcasters must remain engaged, shaping the process to allow them the maximum flexibility to develop relationships and business models that can thrive in the post-auction environment.